The replication/transfer strategy is based on strengthening existing partnerships with major players, by developing a sales and training plan based on market research.
The market
The target market is the ReUSE market as defined by the Waste Directive (WFD 98/EC 2008) "Consequently water reuse can be considered the reuse of water which is not waste water, whilst recycling is the use of waste water", in the food industry, firstly as a replication of the Monin case, then as a transfer to other business sectors.The food industry is Europe's leading manufacturing sector (€1,250 billion), and the main producer of wastewater in the region. They account for 1.8% of European water consumption, 50% of which is concentrated in 1% of the sector's 289,000 industries, made up of large companies such as Nestlé, Pepsico, Danone, Unilever, Refresco, Suntory and Heineken.the rest being small and medium-sized enterprises.
The transfer replication strategy
2.1- Within the MONIN GroupThe Group offers opportunities for replication after the project. The commitment of its chairman (see letter of interest) guarantees 5 replications of LIFE ZEUS in Europe in the world within 5 years. The aim is for all the group's plants - 7 at present, plus 2 under construction - to apply the LIFE ZEUS process.Industrial trials on a second site are planned as part of the project.
2.2- Business partnersFor each sector of activity related to the possibilities of replication and transfer, CHEMDOC has established commercial partnerships during present and past collaborations. The strategy consists of contractualising these partnerships, which will form the basis of part of the replication/transfer strategy, based on the conclusions of a market study and the provision of technical and commercial tools.